From Day One at Rock Martin Custom Jewelers it’s Been a Family Affair

We are a Family

For over 48 years, when people think of Laguna Beach jewelry stores, one name is always at the top of the list: Rock Martin Custom Jewelers.


Rock Martin started his jewelry career in high school. He took one course in custom jewelry design and was hooked. After serving his country in the Navy, Rock and his family settled in the beautiful village of Laguna Beach. Long known as an arts colony, Laguna Beach was a thriving environment for artists such as Rock. Starting out doing Laguna Craft Guild shows, Rock quickly discovered his unique custom designed jewelry pieces were selling out at every show.

In 1968, Rock’s custom jewelry designs were accepted into the famous Laguna Beach Sawdust Festival. Many artists and Laguna Beach, California jewelers start by exhibiting at shows, and continue in the same tradition, but Rock Martin knew his custom designed jewelry needed a larger venue.

1969:The First Store Opens

In 1969, Rock opened his first jewelry store in the Laguna Beach Village Faire Plaza, and then moved shortly after to a Pacific Coast Highway location. During this time, he became one of the few Laguna Beach jewelers to be accepted into the prestigious Festival of the Arts, a Laguna Beach summer art show that draws visitors from all over the world. In 1972, Rock Martin Custom Jewelers opened on Forest Avenue, in the heart of Downtown Laguna’s shopping district, where the store still stands today.

Rock Martin Laguna Beach Custom Jewelry Design: The Tradition Continues

Rock Martin retired 2005 but the family tradition continues with Rock’s daughter, Heather Martin McFadden and son-in-law Michael McFadden. Both are talented and respected jewelry designers, providing contemporary pieces purchased by Laguna Beach locals and tourists who want custom jewelry designs to fit their personal lifestyles.

Heather and Michael are joined by Master Jeweler and Goldsmith, Michael Rude. Michael has been at the jewelry bench for over 35 years, making custom designed jewelry for Royalty, Rock Stars, actors, and people in every lifestyle. Michael’s pieces are worn proudly and command the highest respect among fellow California jewelers, as well as around the world.

Rock Martin Rock Martin Custom Jewelry 949-494-8622